The Fox International Channels broadcast subsidiary of media company 21st Century Fox has announced the appointment of Christian Brent as senior vice-president of global research and audience strategy.
Brent will head up audience research for FIC across the company’s three key regions of Europe and Africa, Latin America and Asia Pacific in the newly created role.
Working alongside FIC’s regional commercial and editorial teams, Brent’s remit takes in television ratings, digital analytics and agency projects. As in his previous role as vice-president of research and strategy for Europe and Africa, he will be based in London and report to FIC’s chief operating officer in the region, Diego Londono.
Hernan Lopez, chief executive of FIC, said: “Christian’s extensive experience and vision has already achieved great results in audience research throughout Europe and Africa, but this new role will extend that success to our worldwide markets.
“His proven record and dedication will raise FIC’s audience research capabilities to a new level, at a time when television content is on the verge of an exciting future with the development of new formats and the different ways in which audiences are consuming content.”