The British Rowing governing body has signed a partnership with digital media agency Engage Sports Media ahead of the 2016 Olympic and Paralympic Games in Rio de Janeiro, Brazil.
British Rowing said ESM will support the organisation with the creation and curation of “innovative video content” to showcase the sport and athletes.
ESM will edit and help distribute content across British Rowing’s channels and other relevant social and multi-platform networks. Under its multi-channel network deal with video-sharing platform YouTube, ESM will also help to optimise the British Rowing YouTube channel.
ESM will work with British Rowing to enhance its sponsorship and digital media packages. British Rowing said it will be looking to appeal to brands wishing to engage with a wider fan base across indoor and on-water rowing.
The organisation added in a statement: “With a strong existing participation base and a UK gym market in excess of nine million the potential for growth is large which presents an exciting opportunity for rowing and its partners.”