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Broadcast plans in place for inaugural Southeast Asian Swimming Championships

The World Sport Group agency revealed multi-platform coverage plans across regional television broadcasters and video streaming platforms for the inaugural Southeast Asian Swimming Championships.

Live coverage of the swimming competition finals, which will also serve as the final qualifiers for the 2012 Olympic Games, will begin on June 13 on UStream and YouTube. Pay-television broadcasters StarHub (Singapore), Astro (Malaysia) and Skynet (Myanmar) will also cover the event, along with US Asian-focused sports network One World Sports.

Highlights clips of the water polo, synchronised swimming, diving and swimming competitions will be available on YouTube and UStream from May 28.

“We are delighted to be a part of the first-ever SEA Swimming Championships, a milestone for aquatic sports in the region,” Mark Hardess, president of the Association of Southeast Asian Nations and Australia for World Sport Group, said.
“Coverage on some of the world’s most popular video streaming and social media sites, along with television broadcast will ensure that the competition will be available to a wide audience in the region and beyond.”

World Sport Group is the exclusive media rights partner for the 2012, 2014 and 2016 editions of the event. The inaugural event will be held in Singapore from May 28 to June 17.