UK pay-television broadcaster BSkyB has announced that it will rebrand its Sky Sports 2 channel during this summer’s Ashes cricket series between England and Australia.
Sky will commit one channel – Sky Sports Ashes HD – to cricket, offering 63 days of action between June 30 and August 31, including exclusively live ball-by-ball coverage of the series itself, which commences on July 10.
Sky Sports Ashes HD will also provide live coverage of all three Twenty20 internationals between England and Australia from the women’s Ashes series, domestic county cricket, plus archive shows, magazine programmes Cricket Am and Cricket Writers on TV and highlights.
Sky Sports 2 HD and Sky Sports 2 will automatically be transformed into Sky Sports Ashes HD and Sky Sports Ashes on June 30, at no extra cost to subscribers.
The announcement marks the first time Sky has renamed one of its main sports channels.