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BT Sport picks up rights to remainder of Women’s Champions League

UK pay-television broadcaster BT Sport will cover the final stages of this season’s Uefa Women’s Champions League, which will feature English club Arsenal.

BT Sport will show three quarter-finals, as well as semi-final and final coverage of the club football competition.

Coverage will begin on August 21 with the quarter-final clash between Atlético Madrid and Barcelona. Lyon vs Bayern Munich and Arsenal vs Paris Saint-Germain will then be shown the following day. BT Sport will also show the semi-finals on August 25 and the final on August 30.

BBC Alba, the Gaelic-language channel of public-service broadcaster BBC Scotland, holds rights to Glasgow City’s quarter-final against Wolfsburg.

All matches will be held in Spain, with fixtures to be split between Bilbao’s San Mamés and Anoeta Stadium in San Sebastián.

BT Sport is currently showing all matches from the men’s Uefa Champions League and Europa League competitions. The broadcaster has been covering women’s football since 2013 and has shown England national team matches, as well as action from the Women’s Super League, League Cup and FA Cup.

In November 2019, the telco agreed a deal worth a record £400m (€443.8m/$523.8m) per season with rights-holder Uefa and its sales agency, Team Marketing, to renew exclusive, multi-platform rights to the Champions League and Europa League from 2021-22 to 2023-24. It also acquired the new third-tier Europa Conference League as part of the deal.

Last December, Uefa unveiled plans to centralise all media rights from the group stage onwards in a revamped Women’s Champions League from the 2021-22 season onwards.

The model will mark a change in strategy, with only the broadcast rights to the final currently centrally marketed by Uefa and clubs holding responsibility for the sale of rights to their home leg in all earlier knockout rounds.

Uefa will market the media rights from a new 16-team group stage onwards, with the governing body producing coverage of every match for television and digital platforms.