Sports betting company Bwin will provide live streaming of the 2014-15 Euroleague basketball tournament through its mobile betting product.
Bwin is a global partner of Euroleague Basketball and its newly upgraded sports app will also supply users with up-to-the-minute odds, game stats and in-play betting.
Sam Sadi, Bwin labels director, said: “Our aim is to put fans at the heart of the action and allow them to consume sports, when, where and how they want them. By adding exclusive content like the Euroleague matches to our acclaimed sports app, we are able to bring our sports offer to the next level in digital entertainment.”
Roser Queraltó, chief business development officer of Euroleague Basketball, added: “We are very satisfied with developing this new initiative with our partner Bwin. This collaboration follows our strategy of providing new activation opportunities to our partners and brings our games closer to the fans using the latest technologies and platforms.”
Under the terms of its commercial partnership with Euroleague Basketball, Bwin secured rights to live stream each and every game of the 2014-15 Euroleague season within its sports app.