Pan-Nordic pay-television broadcaster C More has signed a six-year exclusive rights deal with golf’s PGA Tour.
In a statement, C More said the deal will run from 2016 to 2021, adding that it will result in the formation of the first dedicated golf channel in the Swedish market.
Head of C More Norway, Steinar Brændeland, told the Norsk Golf website that the rights have been acquired on a pan-Nordic basis, also encompassing the Norwegian and Danish markets.
Along with North America’s leading golf tour, C More’s deal also includes rights to the Web.com Tour, Champions Tour, PGA Tour Latinoamerica, PGA Tour Canada, PGA Tour China, the Presidents Cup and Challenge season.