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CAA Eleven issues Uefa rights tenders in Nordic markets

The CAA Eleven agency has launched tenders in four Nordic markets for rights to a host of national team properties of Uefa, European football’s governing body.

The tenders are for Denmark, Sweden, Norway and Finland. One includes European Qualifiers for the Uefa Euro 2020 and 2022 Fifa World Cup tournaments, the 2018-19 and 2020-21 Nations League competitions and other international matches.

The second tender is for Euro 2020 itself, which is set to be staged in countries across Europe under a special hosting model adopted by Uefa. The deadline for offers has been set at midday CET on March 13 for both tenders.

The new Nations League received the unanimous backing of all 54 Uefa member associations at a meeting of European football’s governing body in March 2014. The competition is designed to enhance the attractiveness of national team friendlies and will replace a number of windows set aside for such games.

CAA Eleven is Uefa’s exclusive marketing agency for the sale of certain media and commercial rights relating to its national team football competitions.