Uefa has extended the remit of its exclusive marketing agency for the sale of certain media and commercial rights relating to its national team football competitions, CAA Eleven, to include its new Nations League tournament.
The Executive Committee of European football’s governing body has approved an agreement with CAA Eleven to reflect Uefa’s new sporting concept for national team football for the period 2018-2022.
This means that the agency will now also be responsible for managing the commercial rights to the Nations League as well as the European Qualifiers, European Championships and friendly matches.
The Nations League received the unanimous backing of all 54 Uefa member associations at a meeting in March and Uefa on Thursday said its inaugural edition will be played from September to November 2018. The competition is designed to enhance the attractiveness of national team friendlies and will replace a number of windows set aside for such games.
CAA Eleven will also continue to manage the rights to the final tournaments of Uefa’s other national team competitions.
The complete list of competitions concerned by this agreement are: the European Championship, Nations League, European Qualifiers for the European Championship and Fifa World Cup, men’s national A team friendly matches, Women’s Euro, European Under-21 Championship, Futsal Euro, European Under-19 Championship, European Women’s Under-19 Championship, European Under-17 Championship and European Women’s Under-17 Championship.