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Cable Thai Holdings acquires Premier League rights

Satellite pay-television broadcaster Cable Thai Holdings has acquired rights in Thailand, Cambodia and Laos for English football’s Premier League for the three-year cycle from 2013-14 to 2015-16.

The deal for live audiovisual rights covers all platforms and includes all 380 games per season.

“With our proposed delivery model and technology we aim to make the Premier League accessible to all walks of life in Thailand in an affordable and engaging manner,” the broadcaster’s chairman, Wichai Tongtang, said.

The league’s chief executive, Richard Scudamore, said: “Cable Thai Holdings has an excellent reputation as a high quality broadcaster and we look forward to working with them as they deliver a premium offering that will showcase the Barclays Premier League to our fans in all three countries.”

The league split the Asia and Australasia region into 16 broadcast territories for the sales process, with Thailand, Cambodia and Laos being one of four packages of rights covering multiple territories.