Canal Plus Polska repurposes pirate websites to promote its offering

Lucas Moura of Tottenham Hotspur in action with Jan Bednarek of Southampton during the Premier League match on February 9, 2022 (Marc Atkins/Getty Images)
Lucas Moura of Tottenham Hotspur in action with Jan Bednarek of Southampton during the Premier League match on February 9, 2022 (Marc Atkins/Getty Images)

Pay-television broadcaster Canal Plus has claimed a first for the Polish market through action that has led to the disabling of online portals offering pirated content, and their subsequent repurposing as platforms to promote its offering.

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