CBS is enjoying robust Super Bowl advert sales with a month to go before the NFL showpiece event. The network is receiving more than $5m (€4.4m) per 30-second spot.
Sales have reportedly been strong since Thanksgiving, thanks in large part to a ratings spike in this year’s NFL games.
Last year NBCUniversal drew a record $500m in Super Bowl ad revenue despite ratings of 103.4 million viewers representing a decline of approximately seven per cent from 2017.
CBS is expected to earn a similar haul.