HomeNewsAmerican FootballUSA

CBS gaining more than $5m per 30-second Super Bowl ad

CBS is enjoying robust Super Bowl advert sales with a month to go before the NFL showpiece event. The network is receiving more than $5m (€4.4m) per 30-second spot.

Sales have reportedly been strong since Thanksgiving, thanks in large part to a ratings spike in this year’s NFL games.

Last year NBCUniversal drew a record $500m in Super Bowl ad revenue despite ratings of 103.4 million viewers representing a decline of approximately seven per cent from 2017.

CBS is expected to earn a similar haul.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.