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Champions League rights awarded in Belgium

Uefa, European football’s governing body, agreed deals in Belgium for the Champions League for three years with Flemish commercial broadcaster VMMA and pay-television operator Belgacom.

VMMA renewed its live rights to the first-pick match of the week, which it will show on the 2BE channel. The deal also includes a weekly highlights programme. VMMA broadcasts in the Flemish-language, spoken in the Flanders region of Belgium.

Pay-television operator Belgacom was awarded live rights to all Champions League matches in both the Flemish and French languages. Belgacom will also show a highlights programme on each match night. Belgacom takes over the rights from pay-television broadcasters Telenet (Flemish-language) and BeTV (French-language) from next season.

The Team Marketing agency brokered the deals. Internet and mobile rights were included in each package. Both deals cover the three-year period from 2012-13 to 2014-15.

Uefa is yet to award the French-language rights for the first-pick match of the week.