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China Media Group retains Olympics rights to 2032 in four-Games deal

Flag bearers Zhu Ting & Zhao Shuai of China at Tokyo 2020 opening ceremony (Photo by Wei Zheng/CHINASPORTS/VCG via Getty Images)

China Media Group, the Chinese state media company, has strengthened its hold on the Olympic broadcast rights in the country in a four-Games agreement that runs until the recently-awarded Brisbane 2032 Games.

The deal ensures continued coverage of the Games on state broadcaster CCTV.

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