América Móvil-owned sports broadcaster Claro Sports has acquired pay-television rights to World Archery competitions across 17 territories in Latin America.
The agreement covers the 2019 Archery World Cup circuit and this year’s World Archery Championships, which take place in ’s-Hertogenbosch, the Netherlands from June 3-16.
Claro has acquired rights in Argentina, Bolivia, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela. It will provide dedicated Spanish-language broadcasts of the events.
The first stage of the 2019 World Cup is being held from April 22-28 in Medellín, Colombia, one of the territories in which Claro has a strong presence. Colombian archer Sara Lopez was unbeaten in international competition last season.
Archery’s popularity in Mexico, where Claro Sports is headquartered, has seen steady growth since Mexican archers Aída Román and Mariana Avitia won silver and bronze medals at the London 2012 Olympic Games.
World Archery secretary general Tom Dielen said: “Mexico and Colombia have become key markets for us with the rise of talented athletes and hosting of world-class tournaments over the last decade. This partnership gives archery the opportunity to reach a wider audience in a region well-known to be passionate about sports.”