Collective sales to continue as Infront renews with ski bodies

The Infront Sports & Media agency has extended rights partnerships with seven national ski federations covering International Ski Federation (FIS) World Cup events.

The rights include FIS World Cup events in Canada, China, Japan, Norway, Russia, South Korea and Spain.

The deals will run for six seasons, from 2016 to 2021.

Infront will continue to market collective rights for the FIS World Cup events across the disciplines of alpine skiing, cross-country, ski jumping, Nordic combined, snowboard and freestyle skiing.

Bruno Marty, executive director of winter sports at Infront, said: “The result of our collective marketing approach is indeed a win-win situation. The federations are provided with financial security and the ability to plan for the long-term, whilst broadcasters appreciate access to all rights from one central source.”