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Colors snaps up rights for new Super Fight League in India

Indian pay-television broadcaster Colors acquired rights for the domestic mixed martial arts series the Super Fight League ahead of the series’ launch on March 11.

The series has three events planned for this year – following the first event in Mumbai, there will be events in Chandigarh in April and New Delhi in May.

“We have a long-term vision for this league and the eyeballs that Colors brings takes this sport to another level,” league founder Raj Kundra said. “We pride ourselves on being able to break this cricket-dominated market with a new form of sport and entertainment for the audiences of India.”

Colors chief executive Raj Nayak added: “Colors has always been at the forefront of experimenting with new formats and differentiated programming thereby fulfilling the role of a complete general entertainment channel.”

Last month, the Super Fight League signed a three-year deal with internet company Google, which will stream live action from the series on its video-sharing website YouTube.