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Conmebol confirms Facebook deals for Copa Libertadores in South America

Conmebol has officially announced Facebook’s acquisition of media rights to the Copa Libertadores across Latin America and Brazil.

TV Sports Markets broke the news back in May, providing exclusive information on the packages Facebook had acquired, as well as FC Diez Media’s earnings from Copa Libertadores rights across South America.

Facebook has acquired the rights for four years, from 2019 to 2022.

Despite Conmebol’s press release stating “the deal includes 46 matches per year” in both Brazil and the rest of South America, TV Sports Markets understands Facebook will only show this number of matches in the rest of South America.

In Brazil, Facebook was awarded rights to ‘Package D’ only, containing rights to three live matches on each Thursday night of the competition until the quarter-final stage. It will show one match per match-week during the quarter-finals. It will not hold rights to either the semi-finals or the final.

In the rest of South America, Facebook acquired rights to ‘Package A’ and ‘Package D’, the latter of which contains the same rights as in Brazil. ‘Package A’ contained non-exclusive rights to the first-pick match on Tuesday or Wednesday in all stages of the competition, including the final.

As also exclusively reported by TV Sports Markets in May, pay-television broadcaster Fox Sports acquired rights to the Copa Libertadores in Brazil and the rest of South America. Media group Globo will also hold rights in Brazil. All deals are for four years, from 2019 to 2022.

All of these deals were completed by FC Diez Media, a joint venture between the IMG agency and the DAZN Group. It holds global commercial rights to the Copa Libertadores for the next four years, from 2019 to 2022, in a deal worth $350m per year.

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