Greek pay-television broadcaster Cosmote has extended its rights deal for the Uefa Champions League and Europa League, according to multiple reports, taking in exclusive rights to the two European club football competitions for the first time.
The agreement has yet to be formally announced, but Cosmote is said to have secured the rights for the three seasons spanning 2018-19 to 2020-21.
European football’s governing body Uefa launched a tender process for broadcast rights to its Champions League and Europa League competitions in Greece last month. The ThessaliaEconomy.gr website said Cosmote has secured exclusive rights to the two tournaments, adding that its new contract is set to be below the €100m ($115.85m) paid for the current three-season deal spanning 2015-16 to 2017-18.
Cosmote currently holds rights to show all Champions League matches, the majority of which are exclusive, and exclusive Europa League games. State broadcaster ERT holds non-exclusive rights to 13 Champions League matches per season.
The sales process is administered on behalf of Uefa by Team Marketing, Uefa’s exclusive marketing agency for the exploitation of certain media and commercial rights relating to its club competitions.