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Cricket Australia extends live streaming of Ashes summer

Cricket Australia has extended its live streaming of the 2013-14 Ashes series by announcing that England’s forthcoming tour game in Alice Springs will be offered live coverage.

The Chairman’s XI v England tour match, to be played on November 29-30 at Traeger Park, will be available on both CA’s and Tourism Northern Territory’s websites.

The live streaming will be available to cricket fans within Australia, and in overseas territories where broadcast rights permit.

Cricket Australia’s executive general manager of game and market development Andrew Ingleton said: “Following Australia’s win in the first Commonwealth Bank Ashes Test in Brisbane, there is a lot of interest and excitement in cricket at the moment. The live stream will allow us to showcase an iconic part of our great country to cricket fans.”

CA is delivering live and exclusive streaming of every match played during Australia’s international summer of cricket, along with every game from the domestic Big Bash League Twenty20 competition, via a new app launched in association with commercial broadcaster Nine – the governing body’s broadcast partner.

CA said today that Australia’s 381-run win in last week’s first Ashes Test resulted in 10 times the number of video streams versus last season’s equivalent game, while the new app has so far been used by more than 270,000 people.