Cricket Ireland hails TSM rights deal

The Cricket Ireland governing body has secured its first multi-year media rights deal through an agreement with the Total Sports Marketing agency.

TSM will market global rights to the home fixtures of Ireland’s men’s team in the current International Cricket Council Future Tours Programme, which runs from 2019 to 2022.

Warren Deutrom, chief executive of Cricket Ireland, said: “This is the first time that Cricket Ireland is engaging directly with the broadcast rights market and is another welcome development arising from our elevation to full member status of the ICC, and entry into the future tours programme.

“One of our priority objectives now is to work with TSM and our broadcast advisers Pitch International to ensure that, alongside our worldwide footprint, we also have visibility in our key domestic markets of Ireland and the UK, not just on TV, but also radio and online. We also express our gratitude to Pitch for helping us negotiate our first significant deal in this space.

“The deal provides an element of financial stability for Cricket Ireland by allowing us to enter into multi-year budgeting processes. This, in turn, means we can – with more certainty – invest back into talent development and support the game at domestic and grass-roots levels.”

Most recent

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Turkish agency Saran has negotiated a price reduction for rights to the English Premier League for the 2019-22 cycle, SportBusiness Media understands, the first time it has achieved this since acquiring the property at the turn of the decade.

Mola TV, the new entrant to Indonesia’s sports broadcasting market, is employing a novel strategy straddling pay-television, free-to-air and digital distribution channels to exploit the Premier League rights it has acquired for the upcoming 2019-22 cycle.