Cricket Ireland hails TSM rights deal

The Cricket Ireland governing body has secured its first multi-year media rights deal through an agreement with the Total Sports Marketing agency.

TSM will market global rights to the home fixtures of Ireland’s men’s team in the current International Cricket Council Future Tours Programme, which runs from 2019 to 2022.

Warren Deutrom, chief executive of Cricket Ireland, said: “This is the first time that Cricket Ireland is engaging directly with the broadcast rights market and is another welcome development arising from our elevation to full member status of the ICC, and entry into the future tours programme.

“One of our priority objectives now is to work with TSM and our broadcast advisers Pitch International to ensure that, alongside our worldwide footprint, we also have visibility in our key domestic markets of Ireland and the UK, not just on TV, but also radio and online. We also express our gratitude to Pitch for helping us negotiate our first significant deal in this space.

“The deal provides an element of financial stability for Cricket Ireland by allowing us to enter into multi-year budgeting processes. This, in turn, means we can – with more certainty – invest back into talent development and support the game at domestic and grass-roots levels.”