Cyprus’ PrimeTel secures Omonia rights extension until 2024

Cypriot telco and pay-television broadcaster PrimeTel will show the home matches to Cyprus First Division side AC Omonia after renewing its contract until 2024.

PrimeTel has agreed to increase the annual fee from €1.8m ($2m) to in excess of €2m for the exclusive rights to Omonia’s home fixtures, according to the digitaltvinfor.gr website.

As part of the deal, PrimeTel will also have the rights to Omonia’s home qualifying matches in European competition. Under the current model, the Team Marketing agency sells centralised Uefa Champions League rights from the play-off round onwards and from the Europa League group stage onwards. The clubs hold the rights for the preceding qualification rounds to sell on a match-by-match basis.

PrimeTel has held Omonia’s home match media rights since at least the 2016-17 season when it acquired them in a three-season cycle which was set to end this year.

The telco also holds the rights to First Division side AEK Larnaca.

Fellow telco Cyta bought the Champions League and Europa League rights in Cyprus for the 2018-19 to 2020-21 cycle.