Video sharing website Dailymotion agreed a deal to stream live content from the 2012 Wimbledon tennis championships.
The exclusive partnership with the All England Lawn Tennis Club will include the launch of the Live@Wimbledon service, which will blend live tennis with off-court news. The AELTC is using Dailymotion’s technology platform to deliver this content on wimbledon.com and the championships’ official mobile apps, as well as on Dailymotion.
Live@Wimbledon will be on air every day for the two weeks of the championships, and will be available live in the UK and the Americas. It will drop into matches at crucial points in play and provide pre-packaged content such as behind-the-scenes interviews, previews and reviews, match highlights and archive footage.
Daniel Adams, vice-president of international content at Dailymotion, said: “Dailymotion is incredibly proud to be partnering with Wimbledon to deliver exciting new digital content for tennis fans around the world. This will be a mix of live action, exclusive background and behind the scenes material to compliment the live broadcast. This builds on our heritage of showing exciting and exclusive live sports action to our global audience of 115 million monthly unique visitors.”