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Dammholz, Niemann launch sports marketing agency

Kay Dammholz has teamed up with Robert Niemann to form SASS Media, a new sports marketing agency that will be based in Munich.

Dammholz previously served as managing director of rights and distribution in the German, Austrian and Swiss markets for digital media company DAZN Group. Dammholz left DAZN at the end of August.

Niemann previously worked as a marketing advisor for former German footballer Oliver Kahn and has also served as a consultant for Fifa, football’s global governing body, since 2014. Past roles also include managing director of TSV 1860 Munich and chairman of DFL Sports Enterprises, which now operates as Bundesliga International.

SASS Media will serve as an advisory agency for the media and sponsorship sectors, also offering expertise on sports investments. The agency will be aimed at sports rights-holders, athletes, facilities and marketers. SASS Media will be based in Unterföhring, Munich’s main media centre.