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Danish Superliga issues new domestic football tender

Divisionsforeningen, the body that acts on behalf of both Denmark’s football clubs and the country’s football federation, the Dansk Boldspil-Union, issued a tender on Wednesday for the domestic rights to the Danish Superliga.

Superliga rights in Denmark are currently held by the Nordic Entertainment (Nent) Group and sports broadcaster Eurosport in two separate five-year deals running from 2015-16 to 2020-21.

Superliga clubs last year attempted to extend the rights deals with Nent and Discovery by another three seasons, until 2023-24. The extension was blocked by the Danish Competition and Consumer Authority and as such a tender has had to be issued.

Along with the incumbents, Superliga rights are of potential interest to telco TDC Group, which earlier this year entered the Danish sports-rights market through a sublicensing deal with Nent for English Premier League rights.