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DAZN appoints Rocha to lead Brazilian operation

DAZN has appointed Bruno Rocha to lead its business in Brazil, which is set to become the OTT streaming service’s ninth market.

Rocha has been appointed as executive vice-president of revenue after serving as chief commercial officer for Perform Content, the B2B division of DAZN Group that is set to merge with US-based sports, data and technology company STATS in a deal announced earlier this week.

In his new role, Rocha assumes overall responsibility for overseeing the launch and strategic growth of DAZN in Brazil, building the brand with fans, partners and rights holders.

DAZN will be the new home in Brazil for football’s Copa Sudamericana; Italian Serie A and Supercoppa Italiana; French Ligue 1 and English FA Cup; and women’s tennis from the WTA. The product will officially launch in a few weeks’ time, when all details will be confirmed, including the price and full multi-sport lineup.

Rocha’s appointment comes after it was reported earlier this week that DAZN has acquired rights to the Campeonato Brasileiro Série C, the third tier of Brazilian club football.