DAZN confirmed its launch in Brazil this morning (Thursday), along with its acquisitions of rights in the country to the Copa Sudamericana, Italy’s Serie A and France’s Ligue 1.
News of streaming platform DAZN’s plan to launch in Brazil was revealed exclusively by SportBusiness Media three weeks ago. Its plan to buy Sudamericana rights was also exclusively revealed by SportBusiness Media.
DAZN will formally launch its Brazilian service in March 2019, to coincide with the beginning of the Sudamericana. In the meantime, it will show only the matches of Paris Saint-Germain and Juventus via social platform Facebook and video platform YouTube.
The announcement comes hot on the heels of DAZN’s entry into Spain two weeks ago, where it acquired exclusive rights to MotoGP, the English Premier League and Euroleague Basketball.
Latin America is understood to be next for DAZN, where rights to the Sudamericana, the English Premier League and Ligue 1 are available. Serie A rights in Latin America were sold to pay-television broadcaster ESPN in a shock deal earlier this week.