DAZN expands beyond subscriber base with Twitter-based episode of ‘ChangeUp’

Over-the-top sports video outlet DAZN on July 30 will show a special version of its Major League Baseball-themed whip-around show ChangeUp on Twitter to focus on the league’s trading deadline the following day.

The show, to begin at 7 pm ET, will mark the first time the show will be made available to non-subscribers. Like its regular versions, the show will feature live look-ins, highlights and analysis of the night’s MLB games. But because of the impending trading deadline for teams, the discussion will focus heavily on that subject.

The Twitter version of ChangeUp will feature the show’s entire weekday and weekend talent lineup of Adnan Virk, Scott Rogowsky, Lauren Gardner, Tony Luftman, Jake Mintz, and Jordan Shusterman.

The effort is also part of a broader push to grow DAZN subscribers, as the network has also re-introduced a one-month free trial of the service that typically costs $19.99 per month or $99.99 per year. 

“‘ChangeUp’ has established its unique voice since its launch in late March, and with more than 100 episodes under our belt, we are thrilled to partner with MLB to deliver our product to baseball fans who aren’t currently DAZN subscribers,” said Logan Swaim, executive producer for ChangeUp.

Most recent

Fox Sports Asia’s desire to reduce its spend on rights to The Open in Asia-Pacific opened the door for OTT platform GolfTV to grab non-exclusive rights alongside the pay-television broadcaster.

Greek pay-television broadcaster Nova has paid a premium to renew its exclusive rights to EuroLeague and EuroCup basketball in Greece and Cyprus, SportBusiness Media understands, marking a second consecutive fee increase for the European tournament’s rights in the territory.

Nordic Entertainment (Nent) Group has once again blown away competition from Nordic public-service broadcasters for winter sports content, acquiring exclusive rights to International Skating Union events from the Infront agency.

The English Premier League was a benefactor of sterling’s decline in the wake of the UK’s decision to leave the European Union in June 2016.