OTT sports streaming service DAZN has unveiled a new virtual production facility that it claims will allow it to localise its content and distribute it across multiple regions much more quickly.
The first hub has opened in the Spanish capital, Madrid, and is joined by 12 virtual production suites. The facility makes a variety of production resources including live logging, editing, commentary, and graphic design accessible remotely from any location around the world.
It will enable DAZN to produce more localised content around its premium sports rights in Spain, including the MotoGP motorcycling championship, club football competition the English Premier League and Euroleague Basketball.
DAZN’s broadcast centre in the English city of Leeds, which opened earlier this year, is next to be connected to the virtual production environment. The technology will later be rolled out across additional DAZN offices.
Neil Colligan, chief operations officer at DAZN Group, said: “At DAZN, digital disruption is at the heart of everything we do. The ability to operate in an agile and scalable virtual environment means we can get our content localised and out to market across multiple regions much more quickly. It also enables us to tap into shared resources in whatever configuration is required to fulfil our programming needs.
“It can take up to nine months to launch a physical production facility in a new territory, but with this technology, we can get remote production offices up and running at a speed that can match our rapid pace of growth.”
The virtual production facility is DAZN’s latest investment in technology, after it opened a development centre in Amsterdam last summer.