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DAZN: Over 500m hours streamed in 2019 as Joshua-Ruiz tops ratings

Anthony Joshua’s reclaiming of his world heavyweight boxing belts was DAZN’s most-streamed event internationally in 2019, with the subscription OTT sports platform reporting that its consumption levels nearly doubled year-on-year.

DAZN said today that it attracted record consumption in 2019 with 507 million hours streamed, an increase of 98 per cent from the 256 million hours streamed in 2018.

The figures take into account all nine DAZN markets internationally, namely Austria, Brazil, Canada, Germany, Italy, Japan, Spain, Switzerland and the US.

DAZN’s top 10 rankings for the year, based on the number of live and on-demand streams per event of more than one minute, was topped by the Ruiz v Joshua II fight. The British fighter came out on top by claiming a points win in Diriyah, Saudi Arabia on December 7.

The top 10 also includes major football events, two boxing bouts featuring Canelo Álvarez and the professional boxing debut of YouTubers KSI and Logan Paul. In total, 107 events surpassed one million streams during the year.

Top 10 most-streamed events on DAZN in 2019

  1. Ruiz v Joshua II (Dec. 7)
  2. Uefa Champions League: Tottenham Hotspur v Liverpool (June 1)
  3. Uefa Champions League: Liverpool v Barcelona (May 7)
  4. Canelo v Kovalev (Nov. 2)
  5. KSI v Logan Paul II (Nov. 9)
  6. Uefa Champions League: Tottenham v Bayern Munich (Oct. 1)
  7. Serie A: AC Milan v Inter Milan (Sept. 21)
  8. Uefa Champions League: Ajax v Tottenham (May 8)
  9. Uefa Champions League: Barcelona v Liverpool (May 1)
  10. Canelo v Jacobs (May 4)

DAZN holds Champions League rights in German-speaking countries and Canada.

In other findings from the DAZN report, the company said mobile (26 per cent) was the most common device through which its content was consumed, followed by set-top box/streaming sticks (23 per cent) and smart televisions (21 per cent).

Football was by far the most popular sport with 314.6 million hours consumed; followed by baseball (38.1 million hours), motorsport (37.9 million hours), American football (37.2 million hours) and boxing (22.6 million hours).