DAZN picks up Fifa Women’s World Cup rights in Germany

OTT streaming service DAZN has acquired pay-television rights to 26 live matches of the 2019 Fifa Women’s World Cup from the SportA agency in Germany.

DAZN will broadcast one match per match-day from the group stages, one match from the round of 16, and then all matches in the quarter-finals, semi-finals and final. This includes rights to the German national team. The deal also includes highlights rights to all 52 matches.

SportA is the sports rights agency for German public-service broadcasters ARD and ZDF, which between them will also be broadcasting all 52 matches from the World Cup free-to-air.

In the 2015 Fifa Women’s World Cup, ARD and ZDF had an average audience of about 2 million across the tournament.  The most-watched match was the semi-final between Germany and USA, which delivered an average audience of 7.5 million.