HomeNewsFootballGermany

DAZN picks up MLS rights in multiple markets

OTT streaming service DAZN has acquired rights in Germany, Austria, Switzerland, Italy, Spain and Brazil to North America’s Major League Soccer.

The agreement will run for four seasons, from 2019 to 2022.

The deal will be exclusive in the five European countries, where DAZN will show every match. The deal in Brazil will be non-exclusive.

Earlier this week, DAZN acquired exclusive rights to the final of the 2018-19 edition of Spanish club football competition the Copa del Rey in Germany, Austria, Switzerland and Japan. It also acquired non-exclusive rights to the match in Italy.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.