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DAZN promotes Tutmann as DACH marketing chief

OTT streaming platform DAZN has promoted Philip Tutmann to the position of vice-president of marketing for the DACH markets of Germany, Austria and Switzerland.

According to the Horizont website, Tutmann, who previously served as a senior marketing manager and head of performance marketing at DAZN, will have a redefined remit in his new position.

He will replace Benjamin Reininger after it was announced in March that the latter would leave DAZN to take up a position as head of marketing at technology company Apple.

Reininger previously held a Europe-wide remit at DAZN, but Tutmann will now report to Thomas de Buhr, executive vice-president of DAZN in the DACH region. This chain of command had not existed before.

Before joining DAZN, Tutmann worked at online betting operator Bwin from 2012 to 2016, laterally as senior campaign marketing manager.

DAZN last month agreed a carriage deal in four markets with US media company Discovery for its international sports broadcaster Eurosport, along with an exclusive sublicensing agreement for Eurosport’s live rights to football’s German Bundesliga in Germany and Austria.

The distribution partnership made the Eurosport 1 HD and Eurosport 2 HD channels available to DAZN subscribers in Austria, Germany, Italy and Spain from August 1. As part of the agreement, DAZN has exclusively sublicensed 45 Bundesliga matches from Discovery in Germany and Austria.

This includes matches on Friday nights, Sundays, Mondays and relegation play-off matches from the 2019-20 and 2020-21 seasons.