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DAZN reaches North American distribution deal with Comcast

Major US cable company Comcast has reached a distribution deal with digital video programmer DAZN, adding the prominent digital sports programmer to its roster of brands for its Xfinity Flex streaming product as well as offering the service to traditional cable customers.

Xfinity Flex, representing Comcast’s answer to other streaming hardware such as Apple TV and Amazon’s Fire Stick, already includes integrated access to other subscription video services such as Netflix, YouTube, and Amazon Prime Video. DAZN is now being added to Xfinity Flex, which will be offered for free starting now to all Comcast Internet service-only subscribers.

DAZN will also be offered starting later this year to Comcast cable customers using Xfinity X1 set-top boxes. The DAZN programming, led by fight sports and a new highlights-based deal with Major League Baseball, still requires a separate subscription.

The deal represents DAZN’s first distribution pact in North America, adding to several similar deals previously struck in Europe. The Comcast deal comes out of DAZN’s new DAZN for Operators in which the company partners with pay TV operators, Internet service providers, and mobile carriers.