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DAZN registered 200m social video views in 2018

DAZN reportedly racked up almost 200 million video views across social media platforms in 2018.

The online sports streaming service uses the Grabyo Producer video distribution platform to promote its paid product on social media with short-form clips, shoulder content and select live streams.

DAZN vice-president of social Reda Maher said: “Grabyo makes it easy to distribute content across multiple platforms, where we can grow our audience and retain loyalty with our customers on their terms. The flexibility Grabyo’s platform offers – particularly through real-time graphics editing – has been key in achieving this across our markets.”