DAZN signs fresh Serie A rights deals

DAZN, the OTT service operated by digital sports media company Perform, has added to its coverage of Serie A in the home of the top division of Italian club football by acquiring rights to the league in a number of other markets in which it operates.

The three-season deal, running from 2018-19 to 2020-21, will see DAZN screen up to 380 Serie A matches exclusively in Germany and Austria, and digitally exclusive in Canada.

DAZN has also secured the rights for Japan where it will screen one top pick match exclusively every other week, and up to seven matches per week.

The deal extends DAZN’s coverage of Serie A in Germany, Austria and Japan and adds it in Canada, where the league was previously offered by DAZN as part of a carriage agreement with pay-television broadcaster beIN Sports.

James Rushton, chief executive of DAZN, said: “With (Cristiano) Ronaldo joining Juventus, we expect this to be a huge draw and benefit in five of our markets, with DAZN Italy already confirmed to show 114 matches a season exclusively for three seasons.

“The investment is central to our fan-first philosophy and belief in offering an unrivalled multi-sport experience that is accessible, affordable and flexible.”

Earlier this summer, DAZN acquired domestic rights to 114 exclusive Serie A matches per season and all Serie B fixtures across the same three-season window.