DAZN signs up Tsunoda and Scuderia AlphaTauri in Japanese F1 push

DAZN has signed up Japanese Formula 1 driver Yuki Tsunoda as a brand ambassador to promote the OTT subscription platform in Japan.

The deal with Tsunoda, the first Japanese driver in Formula 1 since 2014, and his Scuderia AlphaTauri team, comes ahead of the season opener in Bahrain later this month.

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