DAZN yet to agree Bundesliga pub deal in Germany

Streaming service DAZN, having taken over Bundesliga rights to 40 matches in Germany and Austria from sports broadcaster Eurosport, is yet to complete a deal for those matches to be shown in public establishments.

DAZN’s coverage of the league begins with the first match of the 2019-20 Bundesliga season, tomorrow’s match between Bayern Munich and Hertha BSC. Despite confirming on Wednesday that it is in talks with its partners, DAZN has yet to close a deal.

Eurosport, which is owned by US media group Discovery, previously agreed a deal with pay-television broadcaster Sky Deutschland in order to allow matches shown on the Eurosport 2 HD Xtra channel to be shown by public establishments with a Sky subscription. Before this, the only way to watch those matches in a public establishment was via the OTT service Eurosport Player.

Eurosport initially acquired rights to a package of Bundesliga matches from the Deutsche Fußball Liga for the entire four-season cycle, from 2017-18 to 2020-21. However, it recently agreed a multi-faceted deal with DAZN in which it sublicensed its Bundesliga rights to streaming service. The deal also saw the Eurosport 1 HD and Eurosport 2 HD channels made available to DAZN subscribers in Austria, Germany, Italy and Spain.

The opening match will also have linear coverage in Germany, as public-service broadcaster ZDF will broadcast the match as part of its deal with the DFL for rights to three non-exclusive live matches per season, from 2017-18 to 2020-21.

DAZN’s coverage will also be available via satellite television platform HD Plus, a subsidiary of satellite operator SES, after the streaming service confirmed last month that it will respect the agreement that was initially struck by Eurosport.