Elta acquires AFC rights in Taiwan

The Asian Football Confederation has announced a media rights deal with digital operator Elta TV in Taiwan that will run from 2021 to 2024.

The exclusive agreement, which was struck by the DDMC Fortis agency, includes the AFC’s major national team and club competitions. This is including, but not limited to, the 2022 Fifa World Cup final-round qualifiers in Asia, the AFC Cup and AFC Champions League, the 2023 AFC Asian Cup, and the AFC under-23 Championship Finals in 2022 and 2024.

Under the agreement, Elta TV will provide extensive coverage of the Chinese Taipei national team and club matches as well as neutral matches via MOD, its IPTV platform.

The Hong Kong-based DDMC Fortis is the exclusive commercial agency of the AFC for 2021-24 and 2025-28 and rights cycles.

AFC general secretary Windsor John said: “We are delighted with this new partnership in Chinese Taipei, a market with a strong core football fanbase and a growing passion for Asia’s number one sport. We are sure that the millions of fans in Chinese Taipei will be excited by the new era of Asian football.”

Patrick Murphy, board member and CEO at DDMC Fortis, added: “We proudly welcome Elta becoming a new media partner for the coming cycle in Chinese Taipei.”

It is the third media rights deal announced by DDMC Fortis for its 2021-24 sales cycle. In January, it announced a deal with South Korean media group CJ ENM. In October 2019, it announced a deal with Indonesian media group MNC.