Dentsu snaps up Olympics rights in central Asia

The Dentsu advertising agency has been awarded rights in Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan for the 2014 and 2016 Olympic Games.

Dentsu acquired the rights from the International Olympic Committee, with the deal covering the 2014 winter Olympics in Sochi, Russia, and the 2016 summer Games in Rio de Janeiro, Brazil.

“Dentsu has acquired the rights across all platforms and will now begin the process of securing broadcasters in these territories,” IOC Finance Commission chairman Richard Carrión, who led the negotiations, said. “The broadcast market in the region is rapidly developing, and this agreement will mean that high quality broadcast of the Games is made available on a variety of platforms, but also guarantees that both Sochi and Rio will be available on free television.”