The Dentsu Sports Asia subsidiary of the Dentsu advertising agency has secured a deal to produce and distribute coverage of the Singapore Marathon.
The deal, which will run for three years, from 2014 to 2016, was awarded after a “competitive” tender.
Spectrum Worldwide, the organiser of the event, brokered the agreeement
Dentsu Sports Asia has already secured live coverage of the December 7 race on pay-television broadcasters Fox Sports across Asia and Eurosport Asia, SuperSport in South Africa, Fox Sports in Australia and Sky New Zealand.
Dentsu Sports Asia is based in Singapore, with parent company Dentsu based in Tokyo, Japan.