• Subscribe
  • Log In
  • Subscribe
  • Log In
  • Home
  • News
  • Sports
    • Sports
      • Football
      • Basketball
      • Cricket
      • Multi-Sport
      • Tennis
    • Sports
      • Rugby Union
      • American Football
      • Golf
      • Ice Hockey
      • Boxing
    • Sports
      • Cycling
      • Baseball
      • Motorsport
      • Handball
      • Athletics
    • Sports
      • Mixed Martial Arts
      • Horse Racing
      • Rugby League
      • Skiing
      • Wrestling
    • Sports
      • Volleyball
      • Esports
      • US College Sports
      • Hockey
      • View all (124)
  • Geography
    • Geography
      • Europe
      • North America
      • Global
      • Asia
      • France
    • Geography
      • Italy
      • Spain
      • Australia
      • India
      • View all (272)
    • United Kingdom
    • USA
    • China
    • Germany
  • Organisation
    • Organisations
      • IMG
      • Eurosport
      • ESPN Inc.
      • UEFA
      • MP & Silva
    • Organisations
      • Sky
      • Infront
      • BT Sport
      • English Premier League
      • NFL
    • Organisations
      • FIFA
      • Mediapro
      • BBC
      • Fox Networks Group
      • Discovery
    • Organisations
      • BeIN Media Group
      • Sky Deutschland
      • Sky Italia
      • IOC
      • Canal Plus
    • Organisations
      • DAZN Group
      • NBCUniversal
      • Mediaset
      • Eleven Sports
      • View all (1,419)
  • Tools
    • SportBusiness Media Newsletter
      • Latest Issue
    • Data Reports
      • Southeast Asia market report, 2020
    • Rights Tracker
      • Explore Media Rights data
  • Rights Tracker
  • Reports
  • Our Products
    • SportBusiness
      • Sign up now
      • Read More
    • Portals
      • Finance & Law
      • Tech & Innovation
      • Covid-19
    • Media
      • Learn More
    • Sponsorship
      • Sponsorship data
      • Soccer data
    • University
      • Learn More
    • Consulting
      • Learn More
    • Reports
      • View reports
  • SportBusiness
  • Media
  • Sponsorship
  • Home
  • News
  • Sports
    • Sports
      • Football
      • Basketball
      • Cricket
      • Multi-Sport
      • Tennis
    •  
      • Rugby Union
      • American Football
      • Golf
      • Ice Hockey
      • Boxing
    •  
      • Cycling
      • Baseball
      • Motorsport
      • Handball
      • Athletics
    •  
      • Mixed Martial Arts
      • Horse Racing
      • Rugby League
      • Skiing
      • Wrestling
    •  
      • Volleyball
      • Esports
      • US College Sports
      • Hockey
      • View all (124)
  • Geography
    • Geography
      • Europe
      • North America
      • Global
      • Asia
      • France
    •  
      • Italy
      • Spain
      • Australia
      • India
      • View all (272)
    • United Kingdom
      United Kingdom
    • USA
      USA
    • China
      China
    • Germany
      Germany
  • Organisation
    • Organisations
      • IMG
      • Eurosport
      • ESPN Inc.
      • UEFA
      • MP & Silva
    •  
      • Sky
      • Infront
      • BT Sport
      • English Premier League
      • NFL
    •  
      • FIFA
      • Mediapro
      • BBC
      • Fox Networks Group
      • Discovery
    •  
      • BeIN Media Group
      • Sky Deutschland
      • Sky Italia
      • IOC
      • Canal Plus
    •  
      • DAZN Group
      • NBCUniversal
      • Mediaset
      • Eleven Sports
      • View all (1,419)
  • Tools
    • SportBusiness Media Newsletter
      SportBusiness Media Newsletter
      Fortnightly round-up of the most important sports media stories, powered by TV Sports Markets.
      • Latest Issue
    • Data Reports
      Data Reports
      Interactive visualisations of media data covering the major global markets.
      • Southeast Asia market report, 2020
    • Rights Tracker
      Rights Tracker
      Market-leading media rights analysis tool with 13,000 deals.
      • Explore Media Rights data
  • Rights Tracker
  • Reports
  • Our Products
    • SportBusinessThe industry’s leading daily news, insight, analysis and opinion on the global business of sport.
      • Sign up now
      • Read More
    • PortalsKey issues and themes shaping the business of sport.
      • Finance & Law
      • Tech & Innovation
      • Covid-19
    • MediaSubscribe to market-leading insight, analysis and the most accurate data on media rights deals worldwide.
      • Learn More
    • SponsorshipGlobal sport and European soccer sponsorship deals databases, analysis and news.
      • Sponsorship data
      • Soccer data
    • UniversityA digital subscription combining the best of SportBusiness specifically for academic institutions worldwide.
      • Learn More
    • ConsultingWe deliver strategic and commercial advice based on data driven insight to help you compete in business of sport.
      • Learn More
    • ReportsOur reports provide actionable insight and analysis, powered by the industry’s most trusted global media rights and sponsorship deals data
      • View reports
HomeNewsBasketballGermany

Deutsche Telekom renews host of basketball rights, Basketball Bundesliga lands on Twitch

David Svenson
February 8, 2021

To access this content requires a subscription

Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com

Find out more

  • Basketball Bundesliga
  • Deutsche Telekom (Germany)
  • Euroleague Basketball
  • German Basketball Federation (DBB)
  • International Basketball Federation (Fiba)
  • Twitch
  • EuroCup
  • EuroLeague
  • Fiba EuroBasket
  • Fiba World Cup

Read Next

Germany

Deutsche Telekom, Sport1 to cover Basketball Bundesliga finale

20 May 2020
Swimming
Australia

Swimming deal expected to presage further moves by Amazon for sport in Australia

Amazon’s first sports rights acquisition in Australia left local industry insiders puzzled and expecting further moves for sports content by the tech giant.
Kevin McCullagh, Asia office
1 Mar 2021
Multi-Sport
United Kingdom

BBC, Channel 4 battle drives robust fee for UK-hosted Commonwealth Games

UK public-service broadcaster the BBC paid a strong fee for rights to the 2022 Commonwealth Games, driven by the fact the event will be held in its home market and the emergence of keen competition from commercial broadcaster Channel 4.
Reginald Ajuonuma
23 Feb 2021
Football
Netherlands

Coefficient change sees Uefa club competition value rebound in Netherlands

The value of Uefa club competition rights has rebounded in the Netherlands due to a change in Uefa’s coefficient ranking system that will guarantee at least one Dutch club’s automatic qualification to the Champions League from 2021-22.
Callum McCarthy, Europe office
19 Feb 2021

SportBusiness Asia

View All

SportBusiness: Essential data and analysis for the Asian sports sector

For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.

Related News

Basketball
Germany

Deutsche Telekom, Sport1 to cover Basketball Bundesliga finale

German telco Deutsche Telekom and sports broadcaster Sport1 will show the climax of the domestic Basketball Bundesliga season, which is scheduled to run from June 6-28 in Munich
SportBusiness Media staff
20 May 2020
Basketball
euroleague.jpg
Europe

Euroleague Basketball lands on Deutsche Telekom

German telecommunications Deutsche Telekom has acquired rights for the Euroleague Basketball club competition.

SportBusiness Media staff
25 Sep 2015
Basketball
Europe

Basketball Bundesliga in talks with five broadcasters for domestic rights

The Basketball Bundesliga, Germany’s domestic basketball league, is in talks with pay-television broadcaster Sky Deutschland, commercial broadcaster ProSiebenSat.1
SportBusiness Staff
27 Mar 2012
Basketball
459991066.jpg
Germany

Deutsche Telekom adds Bayern’s Eurocup campaign to basketball platform

German telecommunications company Deutsche Telekom has acquired the rights to Bundesliga Basketball club Bayern München’s games in the concluding stages of this season’s Eurocup competition.

SportBusiness Media staff
9 Jan 2015

SportBusiness is the most trusted global intelligence service, providing unique news, analysis, data, consulting and events.

SBG Companies Limited

Park House, 116 Park Street,
London, W1K 6AF, UK

Telephone: +44 (0) 20 7265 4100

Email: info@sportbusiness.com

SportBusiness Group America, LLC

1001 Brickell Bay Drive, Suite 2402, Miami, FL 33131, USA

Telephone: +1 305 470 2483

Email: info@sportbusiness.com

SportBusiness Group Asia Pte Ltd

3 Temasek Ave, Centennial Tower #18-01, Singapore 039190

Telephone: +65 6950 1709

Email: info@sportbusiness.com

For a global perspective on the business of sport

News, Insight and opinion from New York, London and Singapore. We cover the issues and the people that shape global sport every day.

Learn more
Sign up now
Register now for free or subscribe to SportBusiness.com

Business-critical deals data and analysis for anyone buying and selling media rights

Our service, powered by the TV Sports Markets team, is the most trusted and independent source of media rights values and deals globally in one online platform.

Request demo
Sample Analysis
Global Media Report 2020

Global sponsorship deal data and activation case studies for sponsorship executives

Data and analysis on the relationships between leading sport properties and the brands that sponsor them. Includes a global database of 30k deals and a growing archive of sport sponsorship activation case studies.

Request demo
Sample Data
2020 Global Activation casebook

Strategic and commercial advice and reports based on data-driven insight

We help our clients make sense of sport’s commercial markets, performing detailed analysis and leveraging our unique data to provide independent advice. We also regularly produce reports on key media properties such as Serie A and Winter Sports etc.

Contact us
Sample Analysis
Winter Sports Report
  • About Us
  • Advertise
  • Privacy Policy
  • Cookies Policy
  • Disclaimer
  • Terms & Conditions
  • Contact Us
instagram

SportBusiness has a strict internal policy governing the collection, analysis and cleansing of data. This involves the application of a proprietary set of rigorous data standards, with vetting by trusted experts to ensure unparalleled data quality and accuracy.

©2021 SBG Companies Limited or its affiliated companies, All rights reserved.

Site designed and built by interconnect/it

Cookies & Privacy
This website uses cookies to improve your experience and for advertising services. By clicking OK or continuing to use the website you are agreeing to the use of these cookies.

Read the privacy policy

OK
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.