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Digital native approach for Eurovision Sport in five-year ski mountaineering deal

The sport of ski mountaineering has landed a dramatic increase in exposure through a digital-led production and live streaming agreement with Eurovision Sport, the sports arm of the European Broadcasting Union consortium.

A five-year “joint venture” deal agreed by Eurovision Sport and the International Ski Mountaineering Federation takes the sport up to its winter Olympic debut in Milan-Cortina in 2026.

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