The Discovery Italia division of media and entertainment company Discovery Communications has appointed Luigi Filippo Ecuba to lead its sports strategy in Italy, Spain and Portugal.
Ecuba assumes the role of senior director of sport and will report to Alessandro Araimo, Discovery Italia’s senior vice-president and chief operating officer in Southern Europe. Ecuba will be based at Discovery Italia's Southern Europe headquarters in Milan.
Ecuba joins Discovery after four years as director of content proposition, focusing on sport, for the marketing and product strategy division of German pay-television broadcaster Sky Deutschland.
Discovery Italia also confirmed that Luca Corsolini has been appointed as Olympic senior consultant for Italy. Corsolini will work in the new sports department overseen by Ecuba. He had worked for over a decade at pay-television broadcaster Sky Italia as a journalist and Olympic content coordinator.
Italy, Spain and Portugal are three of the markets included under the deal struck by Discovery Communications and its pan-European sports broadcaster Eurosport for television and multi-platform rights in a host of European territories to four editions of the Olympic Games, from 2018 to 2024.