International media company Discovery Communications has formed a new global advertising sales division entitled One Discovery World.
The new division will seek to combine Discovery’s entertainment content and platforms with pan-regional sports broadcaster Eurosport’s live events and recently acquired rights to the Olympic Games to provide an industry-leading suite of assets and services to clients.
Jonathan Davies, senior vice-president and managing director of advertiser partnerships, will lead One Discovery World. The new leadership team will also include international ad sales executives divided by region.
“Eurosport and the Olympic Games will ignite viewers’ curiosity, before, during and after the Games,” Davies (pictured) said. “Sport provides us with an opportunity to work with sponsors to pair our must-have content and passionate audiences with compelling advertising solutions to drive brand awareness for clients that is both locally relevant and globally impactful.”
In June, Discovery and Eurosport acquired television and multi-platform rights in 50 European markets for four editions of the Olympic Games, from 2018 to 2024, in a deal valued at €1.3bn ($1.4bn).
Russia was excluded from the agreement, while the deal applied to the 2022 and 2024 Games only in France and the UK.