US media and entertainment company Discovery Communications has struck a deal with Russia’s National Media Group to form a new company that will allow it to distribute pan-regional sports broadcaster Eurosport in the country.
Newly-formed Media Alliance, developed in compliance with Russian media laws, will distribute Eurosport. Discovery took full control of Eurosport in July.
Media Alliance will also distribute Discovery’s pay-television portfolio in Russia.
Olga Paskina, senior vice-president and country manager of Discovery Networks, in North East Europe, will serve as director general of Media Alliance.