DittoTV scores rights to I-League

The I-League, the top division of club football in India, is set to benefit from exposure through an OTT platform after a rights agreement was reached with DittoTV, the digital arm of pay-television operator Zee Entertainment Enterprises.

The length of the agreement was not disclosed, but the deal will at least cover the 2017 season, which gets underway tomorrow (Saturday).

DittoTV has sublicensed the rights from pay-television broadcaster Ten Sports, the I-League’s domestic rights-holder.

DittoTV’s coverage begins with tomorrow afternoon’s match between East Bengal and Aizawl FC. The evening match between Bengaluru FC and Shillong Lajong will follow before league newcomer Minerva FC takes on Chennai City on Sunday.

DittoTV will also cover the upcoming semi-finals from English club competition the EFL Cup. Manchester United’s first-leg game against Hull City will be available from 1.30am local time on January 11, with Southampton’s match against Liverpool viewable from 1.15am the following day.