German media group ProSiebenSat.1 has agreed a two-season rights deal with the DTM domestic touring cars series.
Its commercial broadcaster, Sat.1, will cover the series in the 2018 and 2019 seasons. Sports broadcaster Sport1 had held the rights across the 2016 and 2017 campaigns.
DTM content will be exploited across ProSiebenSat.1’s portfolio of television channels and digital platforms. It will be carried under the sports brand ‘ran’.
Alexander Rösner, head of ran sports, said: “With ‘ran racing’, we will put this renowned series on our platforms into the spotlight through modern cross-media coverage.”
Achim Kostron, managing director of ITR, added: “Sat.1 is a perfect TV partner for DTM and the premium-car manufacturers involved: Audi, BMW and Mercedes. We jointly want to create an innovative and attractive TV concept.”
The 2018 DTM season will commence at Hockenheim from May 4-6.