DTM targets Asian market for broadcast growth

The DTM German touring cars series has reported an increase in coverage in the Asian market as it seeks to expand its broadcast footprint.

Commissioned by DTM rights-holder and promoter ITR, the Wige Marketing agency is seeking to boost the global presence of the series and is currently focusing on the “economically emerging” countries in Asia.

In 2015, the DTM said it is enjoying a presence in China and India through broadcast partners that also hold Formula One rights. In China, SITV Max Channel, Guangzhou TV and Star Sports are the three stations that cover race action on a regular basis.

SITV is broadcasting all the races of the 2015 DTM season live and in full length. The broadcaster is part of the Shanghai Media Group, the country’s largest regional television network.

In South Korea, a new broadcasting partner has been secured in pay-television broadcaster MBC while Star Sports Korea is also broadcasting races live or on a delayed basis, depending on the schedule. As the current rights holders in India and the wider Southeast Asian market, pay-television broadcasters Sony Six and Ten Sports are showing highlights of every DTM race.

The DTM added that it can currently be watched in 105 countries and territories, either live or on a tape-delayed basis. Together with highlights and summaries, over 180 television stations will be covering the touring car series in 2015.