The European Broadcasting Union consortium of public-service broadcasters has renewed its exclusive media rights partnership with the European Taekwondo Union ahead of the latter’s Senior European Taekwondo Championship, which will be held later this year.
The EBU will provide television, digital and radio coverage of the championship, which takes place in Montreux, Switzerland from May 19-22. It has also been confirmed as the exclusive service provider for worldwide distribution of the event.
As part of the agreement, the format of the competition will be altered to cater for the audience’s requirements.
“This partnership renewal is based on a global multi-service approach from content creation to worldwide distribution,” Ingolfur Hannesson, the EBU’s head of indoor sports, said. “Through the EBU, viewers are guaranteed maximum free-to-air access and increased visibility of the sport.”
The partnership between the EBU and the ETU will continue beyond this year’s championship, both parties have agreed.
ETU president Athanasios Pragalos added: “The significance of our collaboration with EBU, the biggest media alliance in Europe, is that taekwondo has now the opportunity to build communication bridges between every Olympic event.”